Campaign Execution

Are you currently marketing to your customers based on their stage of their lifecycle with your business?

If not, we can help with everything from campaign strategy and planning, content creation, and campaign execution.

Lifecycle marketing is an approach that emphasizes the importance of the entire customer journey, from first awareness through to customer retention and advocacy. This approach to marketing ensures that the right message is delivered based on where the customer is in their journey with your brand, with the end result being improved engagement across all marketing campaigns and optimized customer lifetime value.

Here are the key elements we focus on when helping business implement lifecycle marketing campaigns:

  • Audience Segmentation: This is about understanding who your customers are, and what different segments exist within your audience. These segments might be based on demographic details, behavior, or other characteristics. It's important because different segments are likely to be at different stages in the customer journey, and hence respond differently to various marketing messages.

  • Customer Journey Mapping: You need to understand the typical customer journey from first awareness through to retention and advocacy. This might involve several stages, such as awareness, consideration, purchase, and retention. At each stage, customers have different needs and will respond to different types of marketing messages.

  • Content Creation: Based on your understanding of your audience and the customer journey, you need to create content that meets the needs of customers at each stage. This content should be engaging, valuable, and targeted towards the specific segment and stage in the customer lifecycle.

  • Personalization: Personalizing your marketing messages can significantly improve their effectiveness. This might involve using the customer's name, recommending products based on past behavior, or tailoring content to their specific interests or needs.

  • Multi-channel Approach: Customers interact with brands in many ways, such as email, social media, your website, and physical stores. Your lifecycle marketing campaigns should incorporate all of these channels, ensuring that the right message is delivered wherever the customer is interacting with your brand.

  • Automation: Lifecycle marketing often involves sending out many different messages to different segments at different times. Marketing automation software can help manage this complexity, ensuring that the right message is sent at the right time without manual intervention.

  • Measurement and Analysis: As with any marketing activity, it's important to measure the success of your lifecycle marketing campaigns and analyze the results. This could involve tracking metrics like click-through rates, conversion rates, and customer lifetime value. Based on your analysis, you can then refine and improve your campaigns over time.

  • Retention and Loyalty Strategies: Once customers have made a purchase, the work is not over. It's important to develop strategies for retaining customers and encouraging repeat purchases, such as loyalty programs, exclusive offers, or personalized recommendations.

Executing successful lifecycle marketing campaigns requires careful planning, a deep understanding of your customers, and a commitment to ongoing measurement and improvement. We help you master customer segmentation and lifecycle mapping and then target your marketing messaging.

We realize one size or marketing software does not fit all and we are well versed with the following software:

  • Attentive

  • Hubspot

  • Klaviyo

  • Listrak

  • Mailchimp

  • Omnisend

  • Responsys

  • Salesforce