What We Do

Digital Lifecycle Marketing is an agency with over 15 years of experience in marketing, with the last 8 focused on digital marketing and strategy. We have worked with over 100 organizations and have expertise when it comes to community growth, digital marketing strategy, and lifecycle marketing.

We are an agency that specializes in strategies that grow and engage communites throughout the entire customer lifecycle, from awareness to engagement and advocacy.

Our approach is entirely customer-centric, putting the customer's journey at the center of our marketing strategies. Our marketing approach is focused on a particular stage of the customer lifecycle — from awareness to engagement, conversion, retention, and advocacy. Why show the same content to someone who has just learned about your organization and someone who has been a member of your commnity for years?

Digital Lifecycle Marketing uses a mix of marketing techniques, including content marketing, email marketing, social media marketing, search engine optimization (SEO), and customer relationship management (CRM), with each campaign tailored to suit a specific lifecycle stage. The goal: more relevant outreach based on what we know about each contact.

By creating campaigns based on the lifecycle stages of customers, Digital Lifecycle Marketing take an approach that is based on nurturing relationships with customers over time, leading to improved customer engagement, and ultimately, being able to achieve your organization’s goals. To this end we utilize data analysis and segmentation to understand customer behaviors, preferences, and needs, enabling us to create personalized and targeted marketing campaigns.

Through a lifecycle approach, we reduce reliance on annoying marketing practices that create friction throughout the customer journey, which improves the overall customer experience, limits churn, and ultimately drives customer loyalty and advocacy.

Digital Lifecycle Marketing is committed to fostering meaningful, long-term relationships between organizations and their customers, driving success and growth not only through customer acquisition but also through retention and advocacy.

Organizations we work with range from businesses just getting ready to send their first marketing messages to those who generate 8 figures annually from their marketing campaigns.

Please reach out to us via our Contact Us section or connect with us on our social media channels. You can also sign up for our newsletter to receive monthly updates on all things digital marketing.